Roxy
Buy Roxy Online at DevilWear.
In 1990, Quiksilver launched its sister brand for young women, Roxy. The brand is aimed at those who enjoy coastal and mountain-based sports and lifestyles. It was differentiated from the main Quiksilver line "for fear it would damage the men's brand", according to Randy Hild, the company's senior vice president of marketing. Roxy was chosen because it sounded like a punk band or club (likely Roxy Music and The Roxy respectively), and is also the name of CEO Bob McKnight's daughter.
Since inception, Roxy has grown to be the largest action sport fashion apparel company for young women. In addition to apparel, it now also produces accessories, homewares, hard goods (snow and surf), wetsuits, footwear, books, and perfumes. It has sub-brands for its childrens' ranges, named Roxy Girl and Teenie Wahine.
Buy Roxy Online
The most popular Roxy product at Devilwear is the Roxy Broadway Art Series Goggles in the Flower style. DevilWear have a wide range of Roxy Bags , Roxy Fleeces , Roxy Ski Helmets , Roxy Snow Goggles , Roxy Watches and Roxy Sunglasses .
Do you love Roxy? If you buy any Roxy from DevilWear, then send us an image, with your order number and you may win the cost of your Roxy order back. One winner every month!
